Our sustainable promise
We think you'll agree, our planet has been an incredible lady of the house to us. We want to stay welcome guests. So naturally, making sustainable choices is one of the core values of SEE IT TO BELIEVE IT.
We don't claim to be perfect residents, but we are bringing these 4 topics to the table with every decision we make.
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Responsible consumption and production
Products, materials and suppliers we work with go through a thorough sustainability screening. Thanks to this screening we are able to work solely with local and sustainably sourced ground materials, avoid plastics in packaging and use eco-certified inks.
On top of that our camera's, lenses, tripods and other equipment are either incredibly old - and in excellent shape, we might add - or have been given a second life with us. Just to say that none of our equipment has been bought new.
Europe focused
We sell to European customers only. That's a conscious choice. We keep transport to a minimum, by producing our artworks in a European location close to your home.
You should know that we work solely on demand. Which means the artwork is produced after you have decided to buy it.
By doing so, we are reducing waste and carbon emissions. Evading the need to keep a large amount of stock to sell, which may have resulted in mountains of unsold artwork on the garbage pile... Although that's incredibly hard to believe; I mean, have you seen our images?!
In addition we encourage you to make conscious decisions regarding consumerism and your (business's) sustainable lifestyle.
10% pledge - Life on land... and in the water
This might come as a surprise, but documentaries such as "Seaspiracy" and "The biggest little farm", gave us a big wake-up call. (Even though we were already hugely invested in living sustainably.)
We now believe supporting our home environment is more important than anything.
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That's why we pledge to donate 10% of our annual earnings to multiple non-profit environmental organisations operating in Europe. We mainly focus on protecting and restoring marine life and biodiversity on land and below. You can check which organisation we are supporting right now in our gallery.
Climate action
SEE IT TO BELIEVE IT is mainly an online business. That's why we've made sure our website runs on 100% renewable energy and is carbon neutral.
We choose recyclable materials for our products which can get a second afterlife (circular trajectory).
Our goal for 2026 is switching to fully recycled materials for our packaging. Besides that, we are looking into offsetting our carbon emissions right now and are planning to become carbon neutral by 2027.
Good health and wellbeing
Developments of the past years have shown us how important a healthy mind in a healthy body really is. We are continuously making steps ourselves. Like practicing forest therapy, doing daily exercise, making vegan meals, challenging our mental boundaries, choosing for bio produce and so on.
We share some of our lifehacks in our blog. Have a look!
We are convinced that having a like-minded community is very meaningful when choosing another path than mainstream life. For that reason we encourage customers and partners to share about their sustainable values, planting seeds with others.
